Vietnam web design: (+84) 917212969, (+84) 908744256
I get the same two questions I’ve been getting since I began my career:
What Does an SEO Agency Do? A Lot, Actually.
A lot of business owners don’t understand what goes on at an SEO agency, meaning as far as they know, I (and the rest of my team) juggle hats all day.
First, let’s clarify what SEO even is. SEO stands for search engine optimization, which is the process of increasing a web page’s search rankings in order to increase online visibility.
Here’s why hiring a legit SEO agency is so important to any business: 93 percent of online experiences begin with a search engine, and 47 percent of people click on one of the first three listings.
Now, I say a “legit” SEO agency because in the online world there are two general types of SEO: black-hat SEO and white-hat SEO.
White-hat SEO gains search rankings based on actual hard work and data. Black-hat SEO involves shady methods that can get you to the top, but not for long—and these tactics are usually damaging to your long-term presence (more on that later).
What goes into white-hat SEO? Well, there are more than 200 factors that go into what makes a page rank high on the search results page, but the ones that matter the most (and the ones white-hat SEO revolves around) are:
Whether or not your website is secure (HTTPS vs. HTTP)
Whether or not your website is mobile-friendly
How fast web pages load on your site
Whether a web page has the correct schema markup (type of website code)
The quality of your web pages’ content
The length of your web pages’ content
Presence of social signals that point back to your website
Presence of quality backlinks that point back to your website
Whether or not you have optimized images on your web pages
The search intent of the user
How do we influence all these factors? Strategically.
WebSITE STRUCTURE ANALYSIS
While Google and the other major search engines (who don’t really deserve mention, though I know Bing is trying really hard) stress that they want you to design your sites for users rather than search engines, let’s face it – it needs to be structured properly for the engines to read if you ever want to get those users. Things our web team looks for include:
HTTP or HTTPS – The “s” at the end of HTTPS means your website is secure. You need a secured site even if you don’t take credit card payments online because Google gives secure websites preference in the search results.
Analytics setup – We look for existing analytics tracking, and if there is none, we install it so we can better track where your leads and sales are coming from. This helps provide the most meaningful results for you.
Robots.txt – This is the file that is used to prevent search engine crawlers from crawling and indexing pages on your website that you want hidden from public view.
Site errors – These send signals to search engines that your site is not trustworthy and thus not worthy of being a premium listing spot. Common errors include 4XX errors, duplicate page content, duplicate title tags, missing title tags, and crawlers blocked by Robots.txt.
Indexed pages will show up in search results and can drive organic traffic to your site.
Sitemap – Your XML sitemap is a list of all the pages on a website that you want a search engine to index (not to be confused with the robots.txt which tells a search engine which pages not to index).
Page speed – User experience is important for search engines – they know that users are impatient. This is why site speed if a factor in how well your website ranks.
Meta elements – Duplicate title tags, meta descriptions, and site content can all negatively impact your site’s search engine rankings and click-through rate. Ensuring your meta elements are optimized will better your chances of being found on the SERPs.
Conversion rates – we look for bottlenecks in the user experience and content that might be throttling leads. For example, we will A:B test different contact forms or links to find out which ones work the best for your company.
Ultimately, your website content is the most important thing you can have—it’s what will attract visitors and convert them to leads. So once we get an idea of the content you already have, it will help us decide how to structure our plans for your website moving forward.
How Do I Find the Best SEO Company for My Needs?
We also perform a keyword analysis to find the best opportunities to rank higher and connect with more customers.
OFF-PAGE ANALYSIS
Much of your SEO success takes place off your website, on review sites, industry blogs, online directories, and more.
The good part about that is that if you’re really popular online or have lots of stellar reviews from past customers, it’s easy to rank really well for your treasured keywords. The bad part of that is most small companies aren’t that popular and many may have more negative reviews than positive, no matter how good their services are.
OPTIMIZING CODE AND SITE STRUCTURE:
Sometimes your site code and structure is in a good place and only needs a few minor tweaks. (Let’s be real—there’s ALWAYS something else you can be doing to outperform your local competitors.) When the SEO team at Vietnam SEO optimizes your site code and structure, you can rest assured knowing you have experts handling the job. But more importantly, we will:
Structure your site’s navigation so it’s easy for people to find exactly what they want
Clean up the code in your site so it runs faster
Eliminate errors Google picks up when it crawls
Add an XML sitemap so Google’s crawler can quickly visit the different pages
Add internal links to pages within your site so users can flow to the places you want them to go
OPTIMIZING ON-PAGE CONTENT
Content is king. When it comes to maintaining your website, it’s not a one and done job. You don’t just create landing pages, put them live, and that’s that.
In order to consistently drive organic traffic to your website, you need to constantly be creating new content AND optimizing existing pages on your website. The SEO team at Vietnam SEO will:
Remove or rewrite duplicate content
Place keywords in your page titles to help Google rank your pages
Add well written, keyword rich copy to underperforming landing pages
Create new landing pages to draw in other visitors
Add images, format text, and change colors to move more visitors to convert
OPTIMIZING OFF-PAGE FACTORS
Your off-site presence is just as important as your on-site factors—which is why we will work to:
Use local SEO tactics to improve your position in the search results for local terms
Find directory listings of your business online, verify them, and update them to make sure they contain accurate information
Seek out new, valuable directories to add your site to
Submit press releases about new services your company is offering and other newsworthy items we come across
Discover noncompetitive blogs in industries similar to yours for whom we can write guest posts in exchange for links
CONTINUED ANALYSIS
Search engine optimization is more than just making these changes to your website. What’s the point of making changes if you don’t analyze the data. At Vietnam SEO, we track, test, tweak, repeat! #TTTR That’s our motto, and we’re sticking to it. Throughout this process we will:
Monitor rankings, traffic, and conversions on a daily, weekly, or monthly basis
Use the data we’ve gathered to determine which of the above items will help your site the most
Good question. An SEO partnership is long-term, so you need to be sure of who you’re picking. Remember those black-hat techniques I mentioned at the top of this article? You’re going to want to avoid those.
Not all SEO companies or content marketing firms live up to their promises of more traffic, better rankings (Note: rankings aren’t the real measure of success), and more leads. Avoid any SEO company that promises anything like the following:
Overnight rankings
Doubled traffic
Instant leads
Search engine submissions
X amount of backlinks
Any sort of ROI projections
Signs of Black-Hat SEO
A red flag should go up anytime an SEO expert makes certain claims or promises about results in X amount of time. The SEOs that give our industry a bad name are famed for what we call “churn and burn” practices, which often involve gaming rankings by:
Buying a ton of links from random, crappy websites
Using a computer program to generate hundreds of pages of garbage
Using duplicate or scraped content
Submitting fake press releases in order to spam links
I won’t say these things don’t work, because in some cases they do. The problem is they’re locked in a never-ending cat and mouse game as Google slowly shuts them down, one by one.
If you haven’t used black-hat SEO tactics on your site, don’t start. But if you have, we recommend working with a trustworthy SEO company that can help clean up your website. Don’t risk the chance of getting a Google penalty.
A word of advice—do not do business with anyone that insists on retaining copyrights to any and all meta data they create, edit, or analyze for you.
If they retain or have this right assigned to them, they can legally bar you from using it, or totally strip your site should you choose to leave them for another company. With Vietnam SEO, everything we work on throughout our relationship is yours now, and yours forever.
What to Ask Any SEO Company Before Hiring Them
Before you hire anyone, make sure you look at SEO company reviews. If numerous people have had issues with a vendor, there’s something going on. Ask up-front for examples of reviews and case studies that prove success. You should also additionally ask the following questions:
What’s in my current contract? Re-read the contract. What does it include? When does it end?
What’s the process if I cancel? Sometimes you won’t gain access to your website or you’re tied into a contract you didn’t know had an end date.
How will we communicate and how often? Set expectations early, otherwise you’re setting yourself up for disappointment.
Do I have full access to my site and Analytics/Adwords accounts? It’s helpful to know who has FTP access, CMS access, Analytics access, and AdWords access.
Will I own my website? Many SEO companies have website ownership clauses built into their contracts. For example, some will build “free” websites, but if you leave your contract early you lose all rights to it (We, of course, don’t do this. When you buy a website from us, it’s yours from day one).
Do you provide guarantees? A good SEO company doesn’t. Because of all the moving parts and because each website is different, it’s impossible to guarantee results. If you talk to a company that does, you need to back away as quickly as possible!
Have you done work like this for companies similar to mine? This is crucial. Different industries have different nuances and SEO requirements, which means you need to find an SEO provider that knows your specific industry backward and forwards.
What contracts and options are available? How do I determine the right budget? It depends on your starting point, goals, competitive landscape, and internal capabilities. No one size fits all—there are no cookie cutter solutions, at least not from the best companies.
What are all your fees and payment options? Be sure you know every single aspect of how you’re going to pay for what SEO costs. Otherwise, you might have work withheld because you “didn’t pay.”
Work with Our SEO Company to Grow Your Business
So if you’re trying to choose the best SEO company (or best local SEO company), you have to ask yourself—how do I want to appear on the web? Do I want people to think of my company as a scam because my marketing people are a scam? Or do I want my site to be a reflection of my business? If you’re interested in the latter, contact us and our SEO experts today.
Best SEO Services in Singapore by Stridec
Stridec is a proven SEO agency that have helped many recognised brands and major corporations, as well as small and medium-sized businesses, achieve stellar SEO performance to drive their growth objectives, bringing them more traffic, customers and revenue in the process. Our team of Singapore SEO experts and consultants have years of experience with business SEO service and know exactly what works and what doesn't, so that you can get the SEO results that you desire in the shortest time possible.
If you're in need of a credible and results-oriented Singapore SEO agency to bring your online presence to the next level, Stridec is the right SEO partner for you. Talk to us today.
Why is SEO important for your business
Of all the digital marketing activities that you can pursue for the growth of your business, SEO is the only one that delivers long-term return on investment (ROI), as it is the only instrument that increases the authority of your brand and market value for your asset (i.e. your website) over time.
And the best part is:
The value increases over time, so the more sustained your commitment to SEO, the better your results in the long run.
SEO gives your business credibility
It has become a societal norm in today's world that whenever someone needs a product or service, the first action would be to "Google for it".
The cool thing about being visible to users whenever they search for a product or service related to your business and your website shows up among the first few search results, your brand is instantly recognised as an authority in your industry or field of expertise.
This association immediately makes you and your business more credible and trustworthy than other competitors, even if they are more established than you.
Such a perception cannot be forced or faked, and can only be earned through a disciplined SEO process to get your website onto the first page of Google search.
Now, imagine that the top search results related to your trade are all throwing up your competitors' websites, and grabbing the lion's share of all the search traffic. How would that make you feel?
If you don't want to lose any more search traffic and potential customers to others, take action on performing SEO for your business now.
SEO lets you achieve more with your money
Many times, you may be tempted to take short-term actions such as running PPC ad campaigns such as Google Ads to generate immediate traffic and eyeballs to your website.
However, with cost-per-click (CPC) constantly on the rise, you'll end up having to pay more and more to sustain and meet your lead generation or customer acquisition objectives.
Moreover, the majority of clicks for any search terms still land on organic search results, rather than paid ads.
On the other hand, with the right strategy and disciplined execution, SEO allows you to generate more leads and sales over time without incurring additional costs.
A strong ranking at the top positions on Google search results will give you the most bang-for-buck for your digital marketing budget.
Therefore, SEO is the holy grail and ultimate digital marketing strategy for creating an automated and everlasting funnel for continuous traffic to your website.
Best SEO Singapore Agency with Proven Results
When it comes to search engine optimization, results don't lie.
We believe that the best way to prove our SEO prowess is to demonstrate the ranking results of our own website on Google search.
We walk the talk and are ourselves ranked on the first page of Google search results for a good chunk of seo related keywords including:
seo singapore
seo service
seo services
seo marketing singapore
best seo singapore
seo agency
seo company
seo company singapore
seo consultant singapore
But wait, that's not all...
As an established e-commerce consultant in Singapore and across Asia, we are also ranked at the top of Google for e-commerce related keywords like:
ecommerce agency
ecommerce consultancy
ecommerce seo company
ecommerce consulting
ecommerce marketing agency
ecommerce solutions provider
What this means is…
We know exactly what works and what doesn't when it comes to SEO.
Hence, we are ruthlessly efficient about our SEO approach so that every action we take will produce the maximum results and move you up the search rankings faster.
This ensures that you get ahead of your competition and dominate your market in the shortest time possible.
What Makes Us Different from other SEO companies?
Unlike other SEO agencies, we know what works and what doesn't when it comes to search engine optimization, because every recommendation or action that we provide our clients, we tried and did it to ourselves first.
We are also very particular about the long term stability and sustainability of your website's ranking performance.
Read more: Vietnam website design
Having an SEO company that explains well what they are doing is extremely important to make sure you understand what is going on.
This gives you control in knowing if you are generating satisfying results for your brand. You might find traffic volumes, keyword rankings, traffic sources, revenue generated, and much more.
What are SEO Services?
SEO services are quite vast but they represent the process of optimizing the pages of your website and its backlinks to increase your search engine rankings.
The SEO company provides such services for his client to rank on the first page of the search engine results page (SERP) in order to generate traffic for relevant keywords to their products and services.
In such SEO services include not only the strategy of changing certain things on your website but also doing it for you in order to help you rank higher for your desired keywords.
Knowing what an SEO company is and the benefits of working with one, let’s talk about the services they offer in more specifics. What do SEO experts do?
The job of an SEO expert is to analyze your website ranking and one of your competitors to find the relevant keywords you should rank for.
They then help you make the necessary modifications to get you to generate traffic from the searches of those keywords. The best way to fully grasp what they do is to understand the services they usually offer.
#1 – Website Analysis & Audit
Most SEO companies will begin working with your company by doing an audit of your website and your current SEO rankings. This includes:
Looking at your site’s architecture to make sure it appears in the search engines
Figuring out for which keywords your website ranks for
Analyzing the speed of your website
And much more
This helps the SEO company determine the low hanging fruits of your current website’s ranking. Those low hanging fruits can be weaknesses or strengths.
For example, maybe your website is extremely slow, then they could turn your weakness into a strength. On the flip side, you could already rank well for a desirable high intent keyword and they could capitalize on that in their SEO strategy.
The final step of the SEO audit & analysis is to look at who your competitors are in terms of SEO and what their strategy is. This will them a good idea of what they can do rapidly to get you up to par and eventually gain better results than them.
This phase also helps your SEO company understand who your target audience is and what they are searching for. In the SEO strategy, this will enable your SEO company to get tons of relevant keyword & content ideas in the future.
In summary, by better understanding your business and its competitor’s SEO rankings, your SEO company will be able to create a strong & pandemic-proof SEO game plan & strategy.
#2 – SEO Game Plan & Strategy
After completing a strong deep-dive analysis as we call it at K6, your SEO company is ready to create an SEO game plan & strategy tailored to your needs and goals. The analysis and audit gave us a good understanding of which keywords to aim for and who your target market is.
A good SEO strategy can make huge different in delivering strong results based on your SEO campaign goal. Every company is different, it’s why it’s important to have SEO goals that fit exactly your type of business.
Not only will your SEO game plan & strategy include your long term goals but it should also include the tactics that will be used to take your business from where it is to where it can be.
One word of advice, if your SEO company can’t explain in simple words what their strategy is, it’s probably because they aren’t quite qualified. Fully understanding an SEO concept means you should be able to make anyone understand the different concepts.
It’s often a red sign because you want to feel like you are collaborating with the agency. You don’t want to feel left in the dark.
When it comes to SEO tools, there isn’t a lack of them. There are more than a hundred different tools that do similar things.
Based on your SEO game plan & strategy, your SEO company should guide you in the right direction in having the best tools in place to achieve your goals.
In these tools, you’ll find the following:
Keyword ranking
Backlink analysis
Organic traffic
Broken URL reports
And much more
These tools will allow your SEO company to make sure their SEO efforts are bringing the desired results. They will also make sure they don’t miss any interesting opportunity to generate even more results with low hanging fruits.
It will also be super valuable for you because you will be able to track the results and take a look at relevant insight to collaborate with your SEO company. The more dedicated you are to help us, the more we can help you!
A strong and experienced SEO company will guide you in the right direction when it comes to the hundreds of tools available based on your SEO goals. The most used are SEMrush, AHref and Serpstat.
With the right set of tools, your SEO strategy will be easily executed and your SEO campaign efficiently optimized!
#4 – Initial SEO Set Up
After having set up the right SEO tools, it’s time to do your initial SEO setup. This is where your SEO company will start working on executing the SEO game plan & strategy so you can start seeing direct results in your SEO campaign.
The initial set up is generally to resolve the main issues around your website in terms of SEO. In general, at K6, we find these to be the most common on-page optimization actions we take:
Minimizing your code if possible
Optimizing your website images
Making sure your website is mobile-friendly
Setting up your website architecture correctly
Making sure your website is connected to Google Analytics and Google Search Console
Finding the actual keywords they want to focus on initially for your SEO campaign
When it comes to off-page SEO strategies, since we have less control over them, your SEO company might work on this later on.
Off-page SEO includes mostly getting other websites with high authority to link back to your own website. Search engines like this because it shows that your website is an authoritative one.
Your SEO company should at least provide ideas and suggestions to improve your off-page SEO strategies such as tactics.
Your SEO company could also deliver a plan of action to make sure this part of your SEO strategy is tackled.
#5 – Constant SEO Optimization & Work
Once everything is set, it’s time to start watching the results pour in and keep optimizing. This is arguably the most important part of the work, the initial set up is important but it’s results are pouring in that SEO experts shine.
Furthermore, it’s important to keep in mind that search engines such as Google are constantly having algorithm updates. Having an SEO expert at your side can help you make sure you are constantly adapting to the changes in the SEO world.
An algorithm update can have small but also big impacts on businesses, it’s why it’s crucial to constantly adapt the strategy to what is happening. This would enable your business to stay compliant with the latest SEO update.
Your SEO company will give continuous efforts to make sure your website remains visible in search engines because SEO is dynamic world. Although it’s quite a reliable source of traffic, people’s searches change over time and constantly adapting your strategy can have a huge impact on your results.
Which SEO Company Should You Work With?
Here’s a list of the services you might need to continue taking care of as you work with an SEO company:
Constant keyword research
Content marketing services
Link building
Constant website optimization
Changing your strategy based on the latest algorithmic updates
This is the big question. Not all SEO companies are good, let alone great.
A lot of agencies take the easy road and just focus on closing a contract without delivering results. At K6, we’ve often picked up companies that were not treated well by other SEO companies to restore their faith in SEO companies.
It’s important to spend your time to talk to your SEO expert, try to gain more clarity on what they do and the strategy they want to take. The more you know, the better you are at taking decisions. It’s important to focus on the past results of the agency, but even more on the credibility of your SEO expert.
You are probably wondering, but how do I choose a good agency if I can pick the wrong one and end up worst then when I started? It’s a good question.
Good SEO companies have generated results before either for them or for their clients. If an agency is doing their own SEO, then it’s a good sign they know what they are talking about.
Here’s a list of points to consider when choosing the right SEO company:
Tailored plan: having an SEO agency that has plans to pick from is a no go. Every business is different and every goal is different, it’s key to have an SEO company that listens to your needs and proposes a plan tailored to your own needs. This is also important because it shows that the agency has spent the time doing their research, understanding your business and your target audience.
Generated results: if the SEO company in question has testimonials, case studies, make sure to look at them. You can find such reviews on Clutch or even Google My Business.
In-house team: you should make sure your SEO company has its entire team in-house. A lot of agencies generally outsource their work to independent contractors in order to save money but at the risk of harming the quality of their work. At K6, we hire our people based on talent and not cost.
Opinion: this is interesting but arguably, good SEO experts have an opinion about any SEO subject you throw at them. If you talk about the latest Google algorithmic update and your expert can’t express how it impacted his strategy then you might be talking to the wrong person.
Of course, this is just a place to start when it comes to choosing the right SEO company. It’s also a question of trust and how well you relate to the person you are talking to. Business relationships can last a long time, it’s why choosing the right SEO expert to help you reach your goal should be something done well.
If your SEO company does not spend the time explaining to you what they do when you ask them, it might be a good time to look for another SEO agency that focuses on making your company collaborate with you.
Can SEO Generate More Revenue?