Vietnam SEO company: (84)917212969
I get the same two questions I’ve been getting since I began my career:
What Does an SEO Agency Do? A Lot, Actually.
A lot of business owners don’t understand what goes on at an SEO agency, meaning as far as they know, I (and the rest of my team) juggle hats all day.
First, let’s clarify what SEO even is. SEO stands for search engine optimization, which is the process of increasing a web page’s search rankings in order to increase online visibility.
Here’s why hiring a legit SEO agency is so important to any business: 93 percent of online experiences begin with a search engine, and 47 percent of people click on one of the first three listings.
Now, I say a “legit” SEO agency because in the online world there are two general types of SEO: black-hat SEO and white-hat SEO.
White-hat SEO gains search rankings based on actual hard work and data. Black-hat SEO involves shady methods that can get you to the top, but not for long—and these tactics are usually damaging to your long-term presence (more on that later).
What goes into white-hat SEO? Well, there are more than 200 factors that go into what makes a page rank high on the search results page, but the ones that matter the most (and the ones white-hat SEO revolves around) are:
Whether or not your website is secure (HTTPS vs. HTTP)
Whether or not your website is mobile-friendly
How fast web pages load on your site
Whether a web page has the correct schema markup (type of website code)
The quality of your web pages’ content
The length of your web pages’ content
Presence of social signals that point back to your website
Presence of quality backlinks that point back to your website
Whether or not you have optimized images on your web pages
The search intent of the user
How do we influence all these factors? Strategically.
WebSITE STRUCTURE ANALYSIS
While Google and the other major search engines (who don’t really deserve mention, though I know Bing is trying really hard) stress that they want you to design your sites for users rather than search engines, let’s face it – it needs to be structured properly for the engines to read if you ever want to get those users. Things our web team looks for include:
HTTP or HTTPS – The “s” at the end of HTTPS means your website is secure. You need a secured site even if you don’t take credit card payments online because Google gives secure websites preference in the search results.
Analytics setup – We look for existing analytics tracking, and if there is none, we install it so we can better track where your leads and sales are coming from. This helps provide the most meaningful results for you.
Robots.txt – This is the file that is used to prevent search engine crawlers from crawling and indexing pages on your website that you want hidden from public view.
Site errors – These send signals to search engines that your site is not trustworthy and thus not worthy of being a premium listing spot. Common errors include 4XX errors, duplicate page content, duplicate title tags, missing title tags, and crawlers blocked by Robots.txt.
Indexed pages will show up in search results and can drive organic traffic to your site.
Sitemap – Your XML sitemap is a list of all the pages on a website that you want a search engine to index (not to be confused with the robots.txt which tells a search engine which pages not to index).
Page speed – User experience is important for search engines – they know that users are impatient. This is why site speed if a factor in how well your website ranks.
Meta elements – Duplicate title tags, meta descriptions, and site content can all negatively impact your site’s search engine rankings and click-through rate. Ensuring your meta elements are optimized will better your chances of being found on the SERPs.
Conversion rates – we look for bottlenecks in the user experience and content that might be throttling leads. For example, we will A:B test different contact forms or links to find out which ones work the best for your company.
Ultimately, your website content is the most important thing you can have—it’s what will attract visitors and convert them to leads. So once we get an idea of the content you already have, it will help us decide how to structure our plans for your website moving forward.
How Do I Find the Best SEO Company for My Needs?
We also perform a keyword analysis to find the best opportunities to rank higher and connect with more customers.
Much of your SEO success takes place off your website, on review sites, industry blogs, online directories, and more.
The good part about that is that if you’re really popular online or have lots of stellar reviews from past customers, it’s easy to rank really well for your treasured keywords. The bad part of that is most small companies aren’t that popular and many may have more negative reviews than positive, no matter how good their services are.
OPTIMIZING CODE AND SITE STRUCTURE:
Sometimes your site code and structure is in a good place and only needs a few minor tweaks. (Let’s be real—there’s ALWAYS something else you can be doing to outperform your local competitors.) When the SEO team at Vietnam SEO optimizes your site code and structure, you can rest assured knowing you have experts handling the job. But more importantly, we will:
Structure your site’s navigation so it’s easy for people to find exactly what they want
Clean up the code in your site so it runs faster
Eliminate errors Google picks up when it crawls
Add an XML sitemap so Google’s crawler can quickly visit the different pages
Add internal links to pages within your site so users can flow to the places you want them to go
OPTIMIZING ON-PAGE CONTENT
Content is king. When it comes to maintaining your website, it’s not a one and done job. You don’t just create landing pages, put them live, and that’s that.
In order to consistently drive organic traffic to your website, you need to constantly be creating new content AND optimizing existing pages on your website. The SEO team at Vietnam SEO will:
Remove or rewrite duplicate content
Place keywords in your page titles to help Google rank your pages
Add well written, keyword rich copy to underperforming landing pages
Create new landing pages to draw in other visitors
Add images, format text, and change colors to move more visitors to convert
OPTIMIZING OFF-PAGE FACTORS
Your off-site presence is just as important as your on-site factors—which is why we will work to:
Use local SEO tactics to improve your position in the search results for local terms
Find directory listings of your business online, verify them, and update them to make sure they contain accurate information
Seek out new, valuable directories to add your site to
Submit press releases about new services your company is offering and other newsworthy items we come across
Discover noncompetitive blogs in industries similar to yours for whom we can write guest posts in exchange for links
Search engine optimization is more than just making these changes to your website. What’s the point of making changes if you don’t analyze the data. At Vietnam SEO, we track, test, tweak, repeat! #TTTR That’s our motto, and we’re sticking to it. Throughout this process we will:
Monitor rankings, traffic, and conversions on a daily, weekly, or monthly basis
Use the data we’ve gathered to determine which of the above items will help your site the most
Good question. An SEO partnership is long-term, so you need to be sure of who you’re picking. Remember those black-hat techniques I mentioned at the top of this article? You’re going to want to avoid those.
Not all SEO companies or content marketing firms live up to their promises of more traffic, better rankings (Note: rankings aren’t the real measure of success), and more leads. Avoid any SEO company that promises anything like the following:
Search engine submissions
X amount of backlinks
Any sort of ROI projections
Signs of Black-Hat SEO
A red flag should go up anytime an SEO expert makes certain claims or promises about results in X amount of time. The SEOs that give our industry a bad name are famed for what we call “churn and burn” practices, which often involve gaming rankings by:
Buying a ton of links from random, crappy websites
Using a computer program to generate hundreds of pages of garbage
Using duplicate or scraped content
Submitting fake press releases in order to spam links
I won’t say these things don’t work, because in some cases they do. The problem is they’re locked in a never-ending cat and mouse game as Google slowly shuts them down, one by one.
If you haven’t used black-hat SEO tactics on your site, don’t start. But if you have, we recommend working with a trustworthy SEO company that can help clean up your website. Don’t risk the chance of getting a Google penalty.
A word of advice—do not do business with anyone that insists on retaining copyrights to any and all meta data they create, edit, or analyze for you.
If they retain or have this right assigned to them, they can legally bar you from using it, or totally strip your site should you choose to leave them for another company. With Vietnam SEO, everything we work on throughout our relationship is yours now, and yours forever.
What to Ask Any SEO Company Before Hiring Them
Before you hire anyone, make sure you look at SEO company reviews. If numerous people have had issues with a vendor, there’s something going on. Ask up-front for examples of reviews and case studies that prove success. You should also additionally ask the following questions:
What’s in my current contract? Re-read the contract. What does it include? When does it end?
What’s the process if I cancel? Sometimes you won’t gain access to your website or you’re tied into a contract you didn’t know had an end date.
How will we communicate and how often? Set expectations early, otherwise you’re setting yourself up for disappointment.
Do I have full access to my site and Analytics/Adwords accounts? It’s helpful to know who has FTP access, CMS access, Analytics access, and AdWords access.
Will I own my website? Many SEO companies have website ownership clauses built into their contracts. For example, some will build “free” websites, but if you leave your contract early you lose all rights to it (We, of course, don’t do this. When you buy a website from us, it’s yours from day one).
Do you provide guarantees? A good SEO company doesn’t. Because of all the moving parts and because each website is different, it’s impossible to guarantee results. If you talk to a company that does, you need to back away as quickly as possible!
Have you done work like this for companies similar to mine? This is crucial. Different industries have different nuances and SEO requirements, which means you need to find an SEO provider that knows your specific industry backward and forwards.
What contracts and options are available? How do I determine the right budget? It depends on your starting point, goals, competitive landscape, and internal capabilities. No one size fits all—there are no cookie cutter solutions, at least not from the best companies.
What are all your fees and payment options? Be sure you know every single aspect of how you’re going to pay for what SEO costs. Otherwise, you might have work withheld because you “didn’t pay.”
Work with Our SEO Company to Grow Your Business
So if you’re trying to choose the best SEO company (or best local SEO company), you have to ask yourself—how do I want to appear on the web? Do I want people to think of my company as a scam because my marketing people are a scam? Or do I want my site to be a reflection of my business? If you’re interested in the latter, contact us and our SEO experts today.
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Why Hire an SEO Company? – Why It’s Important for Business
For online businesses and eCommerce sites the list of requirements for running business is long.
Marketing by itself is filled with a huge selection of marketing types, strategies, and sub-categories that each offer a wide range of considerations.
Most people know about search engine optimization (or SEO) already, but they might not understand how important it can be for long term success.
So why hire an SEO company? Why is SEO important for your business’s website?
With so many other budgeting concerns for online businesses to think about, something like search optimization may get pushed to the back burner.
For online businesses in particular, balancing efforts across multiple channels means identifying which ones offer the best benefits and deciding how to improve on them – for everything from social media, to paid advertising, to email outreach and more.
The benefits of hiring an SEO company might not be as apparent when accounting for the time and effort involved, and when considering that sometimes the nature of search engines often means that it feels like a guessing game.
But for experts in SEO the benefits are very clear and the factors involved are much more apparent as well.
Because search engines like Google and Bing often modify their search algorithms, many companies are frustrated by the seemingly arbitrary shifts in traffic and loss of keyword rankings.
For websites that don’t know what they’re doing or for businesses that aren’t aware that they could be doing something wrong – SEO can feel like it’s not worth it.
SEO Companies Offer Better Expertise with Pro Strategies.
So here’s why to hire an SEO agency.
The Numbers Speak for Themselves
Traffic that comes from internet searches represents an enormous percentage of online browsing.
Data compiled by BrightEdge found that search engine traffic (referred to as “organic” traffic) makes up 51% of all website traffic. Google alone gets 5.6 billion searches per day, making it a critical piece in the search funnel for how users get to what they need – this means it ends up accounting for more than 40% of revenue.
People use search to find what they need. It’s as simple as that.
The reason that SEO is still so important is that consumer behavior is still dictated by the prominence of search – Google (and to a much lesser extent Bing) are still the go-to resources for how web users find what they need.
Search engines are everywhere now – people perform searches on Google, Bing, Facebook, Amazon, Baidue, etc. all the time. These resources are so ingrained in web browsing behavior that they still easily represent the largest marketing channel in the world, as well as the type with the highest ROI.
In fact organic traffic is so important that 44% of companies now make SEO a part of their marketing strategy. They also discover that SEO offers the best return-on-investment out of any digital marketing strategy. In polling, 32% of marketers say that out of all their strategies, SEO offers the highest return on investment.
A Search Engine Journal poll found that this number could be even higher, with nearly 49% of responders claiming that SEO gave them the best overall ROI – more than email marketing, paid ads, or social media.
This because out of all the most popular marketing strategies, SEO is comparatively low cost, but has the potential for huge returns over time.
Here are some other reasons why SEO is important for websites: The first Google organic search results get as much as 32.5% of the average traffic share. Making page #1 rankings, and spot #1 positions highly desirable for any business.
Similarly, page #1 results claim as much as a 91% of the total average traffic share!
Searchers rarely want to go past the first page of results to find what they need, this means that businesses that are stuck on page 2 and beyond could be severely missing out.
One of the benefits of hiring an SEO company is that you can get a professional team to oversee this entire channel for you.
An agency that specializes in search optimization is going to know better than you.
One reason why to hire an SEO company is because they’ll be able to exploit the best tools, resources, and strategies to keep up with the changing landscape of SEO. By outsourcing your efforts to an agency, you’ll be able to focus on other areas of your company.
SEO is also a fast-evolving industry. Search engines like Google and Bing are constantly rolling out new updates which sometimes leave businesses struggling to keep up.
In 2019 alone Google released 6 major updates to their search system, those were just the big ones, they normally implement small adjustments to their algorithm dozens of times per month.
SEO agencies can monitor Google news channels and SEO news forums to keep up with algorithm updates and their effect on search results.
Many agencies are able to watch their client’s site health to see if they’ve been hit by an algorithm update, and to give advice on how they can repair their site when needed.
The advantages of hiring an SEO agency means that they’re able to expertly optimize on-page elements including page meta-titles, meta-descriptions, internal site-links, and keyword density with strategies that are proven to work over time.